2026
Croatia
Client: Karlovac County Tourist Board
Produced by: Starlight films
Agency: Envy
Category: Region Promotion
Entry Type: Promotional Video
The video follows two couples planning the perfect weekend - from hiking and rafting to romance and local gastronomy - in a fun “who knows whom better” challenge. The story highlights relationships, friendship, and everyday humor, while Karlovac county serves as a natural backdrop for shared experiences, inviting viewers to relate and create their own spontaneous weekend adventure.
The project aimed to strengthen the visibility and market position of Karlovačka županija as the leading continental destination in Croatia, attract new domestic and international visitors, and reinforce its image as an authentic, active, experience-based destination. It also sought to increase digital reach, support local tourism stakeholders, and contribute to long-term sustainable development and competitiveness.
The video is aimed at adults aged 30-50 who balance work and daily responsibilities, lead a fast-paced lifestyle, and increasingly value short, spontaneous weekend getaways into nature and authentic experiences that offer a break from routine.