2024
Spain
Client: Gobierno de Aragón
Produced by: SinPalabras Creativos
Agency:
Category: Tourism Products
Entry Type: Promotional Video
"Aragón Land of Everyone" is a video made for the Government of Aragón to celebrate April 23, the Day of Aragón, showcasing the region's values and identity. It features lush landscapes and young jota dancers who blend traditional costumes with a modern twist. The video captures the welcoming and passionate spirit of Aragón, using nature scenes and festive moments. Actor Joaquín Murillo’s voice-over adds emotional depth, highlighting the nobility and perseverance of its people.
The main objective of the video is to promote Aragonese pride and identity, highlighting the cultural and natural richness of the region. By showcasing the vitality of its people and the depth of its lands-capes, the video strengthens the sense of community. Additionally, it aims to increase the visibility of Aragón as a diverse tourist destination, inspiring viewers to visit and explore the region. The video evokes nostalgia and empathy, especially on a significant date like April 23.
The target audience includes all Aragonese people, whether born in the region or those who have made it their home. It is particularly aimed at those who value heritage, nature, and culture, as well as young and adult individuals seeking to connect with their roots. Additionally, it aims to attract tourists and visitors interested in the authenticity and beauty of Aragon. The video seeks to resonate with a diverse audience, fostering a sense of pride and belonging.