2026
Slovakia
Client: Slovakia Travel
Produced by: Globe production
Agency: MAYER/McCANN-ERICKSON
Category: Country Promotion
Entry Type: Video Ad / TV Commercial
Some places grow on you. You like the climate, landmarks, or culture. You take photos, think “I’ll come back,” and move on. But Slovakia touches you differently: a hot spring that relaxes body and mind, a winding mountain road that takes you further than planned, a neighbor who offers not only slivovica, but his heart. Suddenly, you forget where you were going, because it feels like you’re already where you belong. Not just as a tourist, but as a human who found what they were searching for.
To strengthen awareness and positive image of Slovakia as an attractive tourism destination and motivate travel consideration and visitation. The campaign aims to reposition Slovakia as a close yet surprising country, increase interest among domestic and nearby foreign markets, support travel decision making and contribute to long-term growth in visitors, overnight stays and destination relevance.
Mass market travellers with an affinity for travel, primarily from Slovakia, neighbouring V4 countries and selected European markets. The campaign targets free independent travellers, city life enthusiasts, nature and outdoor lovers, and wellness oriented travellers seeking authentic, sustainable and surprising experiences. The audience values proximity, accessibility and meaningful travel beyond over-touristed destinations.