2024
Spain
Client: Xarxa Audiovisual Local
Produced by: LA XARXA
Agency:
Category: Tourism Products
Entry Type: Promotional Video
On November 1, 2022, during the Tots Sants Casteller Day in Vilafranca del Penedès, the Castellers de Vilafranca broke new ground in the casteller world by completing the pillar of 9 with folre, manilles, and puntals, a human tower never achieved before. This is the story of a great casteller family that made it possible.
With the series "+Amunt," we introduce the world of human towers, a cultural tradition of the highest importance in Catalonia and an Intangible Cultural Heritage of UNESCO. The series presents this tradition in an engaging and understandable way, appealing both to casteller enthusiasts and those who, while not yet involved, are interested in discovering the strength of this collective and regional activity.
Based on a historic milestone in the casteller world, the series "+Amunt" brings the essence of teamwork and belonging to a specific group closer to the general public, highlighting the pursuit of both individual and collective goals of self-improvement.