2026
Austria
Client: Zell am See-Kaprun Tourism GmbH
Produced by: Hello Films
Agency: Hello München GmbH
Category: Region Promotion
Entry Type: Promotional Video
A cinematic blend of slow, immersive moments and fast cuts reflects modern media habits in high quality. The clips let viewers feel movement, freedom, and release from daily routine—challenging the body, breathing cold winter air, feeling warm sun, skiing, swimming, and exploring nature. By breaking the fourth wall, protagonists draw viewers in, making them dream about the destination and the experiences it offers.
The two clips are the emotional highlights of an always-on campaign. Through cinematic and highly emotional storytelling, they aim to captivate viewers and serve as the first touchpoint with the destination. Acting as powerful door openers, the films create awareness, spark curiosity, and establish an emotional connection to Zell am See-Kaprun, forming the foundation for a broader, strategically designed mainly digital campaign across all channels - owned and paid ones.
The project targets adventure travelers, modern families and pleasure-seeking active vacationers, looking for excitement and relaxation, driven by movement and meaningful experiences rather than passive consumption. The primary focus lies on European core markets including Austria, Germany and Switzerland, CEE while also addressing the US market. Additionally, the campaign hopes to resonate with the local population, strengthening regional identity and reinforcing the destination’s self-image.