2026
Switzerland
Client: SWISS
Produced by: Mcqueen Films
Agency:
Category: Tourism Products
Entry Type: Promotional Video
Alpine Valley is a cinematic journey through the Swiss landscape, capturing the sensory inspiration behind the signature scent created by SWISS and Soeder. Shot on 35mm film for natural depth and grain, it unveils raw alpine ingredients like cypress, rosemary, wormwood, and larch. The film explores how scent connects to memory, place, and feeling, turning nature into narrative and bringing calm, craft, and quiet luxury to the SWISS onboard experience.
The film “Alpine Valley” was created to introduce SWISS’s new signature scent, developed with Soeder, as part of the SWISS Senses universe. Goal was to translate scent into cinematic storytelling, capturing alpine ingredients, Swiss landscapes, and craft. Shot on 35mm, the film mirrors authenticity and evokes memory, calm, and premiumness. It positions SWISS as a brand that engages all senses to elevate travel beyond a means of transportation.
Sophisticated, design-conscious travelers aged 30–65 with medium to high income who value multisensory brand experiences and seek emotional authenticity, sustainability, and curated luxury. They appreciate local production, heritage quality, and brands that stimulate the senses, through scent, touch, visual refinement & narrative richness. They gravitate toward brands that combine purpose, precision, and poetry in how they communicate and create experiences.