2026
Spain
Client: Ajuntament de Tortosa
Produced by: FILMS NÒMADES GS, SL
Agency:
Category: City Promotion
Entry Type: Promotional Video
“Tortosa, Cuisine of Memory” promotes Tortosa as a destination discovered through taste. Built on local products, landscape and culinary heritage, the project brings tradition into the present with a new signature dish. Four local chefs and students from the Institut Dertosa Hospitality School created the plate together to express Tortosa’s identity, linking river, land and sea in a contemporary gastronomic experience.
Promote Tortosa as a distinctive gastronomic destination under the concept “Tortosa, Cuisine of Memory.” The campaign aims to attract food-motivated visitors, increase restaurant consumption, and showcase local products, recipes, and pastry traditions. Through storytelling, a new signature dish, and experiential content, the project connects territory, landscape, and heritage to position Tortosa as a place where culture is discovered through flavor.
The target of the “Tortosa, Cuisine of Memory” campaign is visitors aged 30–65 with an interest in gastronomy, culture and experiential travel. They value local products, traditional cuisine reinterpreted in a contemporary way, and destinations with a strong identity. It includes food lovers, couples, weekend travelers and cultural tourists who want to experience the territory through its flavors, restaurants and authentic recipes.