2026
Switzerland
Client: Organizzazione Turistica Lago Maggiore e Valli
Produced by: skipp communications AG
Agency:
Category: Tourism Products
Entry Type: Social Media Video
“Trail Running Ascona-Locarno” is a cinematic short film that captures the rhythm, intensity and beauty of trail running in the region. Through dynamic editing, close-ups and wide landscape shots, the film blends human movement with nature, highlighting steep trails, forests and panoramic views. The result is an emotional portrait of freedom, endurance and connection to place.
The objective was to position Ascona-Locarno as a premium trail running destination by showcasing the region’s unique combination of alpine terrain and Mediterranean atmosphere. The film aims to inspire active travellers, strengthen the emotional connection to the destination and present trail running as an immersive experience rather than a competitive sport.
Active outdoor enthusiasts, trail runners and adventure-driven travellers aged 25–55 who seek authentic nature experiences. The target group values physical challenge, scenic landscapes and emotional storytelling, and is attracted by destinations that combine sport, freedom and a strong sense of place rather than classic sightseeing.