2024
South Africa
Client: Babanango Game Reserve
Produced by: Love Africa Marketing
Agency: Love Africa Marketing
Category: Tourism Services
Entry Type: Promotional Video
Babanango Game Reserve in KwaZulu-Natal announced the opening of its ultra-luxury Madwaleni River Lodge in September 2023. This prestigious lodge, the fourth in the 20,000-hectare Big 5 reserve, is located along the White Umfolozi River. Love Africa Marketing produced a promotional teaser video highlighting the lodge's key design, layout, and architecture as part of its national and international launch campaign.
To ensure a successful lodge launch, both online and offline, a full marketing strategy was developed. A key part of this strategy was a professional promo video, recognizing the high impact of video on communications. This video was designed for digital platforms and to accompany the press release. The film highlights the lodge’s detailed elements and rooms without revealing too much, aiming to spark interest during the pre-launch phase.
The short promotional film is targeted primarily at an international audience with an LSM 8-10 focusing on the luxury travel market to South Africa. In addition, it would also serve the South African luxury travel market. Generally speaking, KZN as a destination can be overlooked, despite its impressive diversity of bush, beach and berg. Therefore, this target market could be a second/ third time visitor to South Africa with an interest in exploring further into other provinces.