Synopsis

AUA has a unique USP: The Blue Danube waltz by Johann Strauss is played on board during every boarding and deplaning. This fact was used as the creative principle in an unseen and very Austrian campaign – not only did AUA rearrange the Blue Danube waltz, but also created a unique text mechanic based on the waltz’s typical three-four time signature. These elements were consistently incorporated into the film and all aspects of an accompanying campaign, which was also rolled out internationally.