2026
Portugal
Client: Macao Government Tourism Office
Produced by: Dyno Productions
Agency: WE VISIT WORLDS
Category: City Promotion
Entry Type: Promotional Video
The film opens with the familiar texture of "calçada portuguesa," creating an immediate bridge between cultures. It is a visual journey where the shared heritage leads to a world of surprising contrasts. By weaving together UNESCO sites, vibrant gastronomy, and avant-garde landscapes, the narrative celebrates Macau as a city of versatile experiences. This is a story of organic fusion, where East meets West, inviting the traveler to discover a unique, sophisticated, and soul-stirring destination.
To position Macau as a unique destination where East and West achieve a perfect, organic union. The brief focused on creating an emotional connection with the Portuguese market through visual continuity, using elements like "calçada portuguesa" to bridge two worlds. The goal was to showcase a versatile city of contrasts, highlighting its status as a one-of-a-kind place where heritage and modernity coexist, offering an authentic, sophisticated experience beyond traditional tropes.
Portuguese travelers (25-55) with high cultural interest and medium-high income. It targets "Experience Seekers" and "Modern Explorers" who value heritage, gastronomy, and lifestyle. Geographically focused on major Portuguese urban centers. These individuals look for destinations that blend familiarity with exoticism, prioritizing authentic cultural encounters and premium urban experiences over mass tourism, seeking a city that offers both historical depth and a vibrant, modern pulse.