2026
Croatia
Client: Northwest Istria Cluster - Istra DMC
Produced by: Beep Films and Northwest Istria Cluster
Agency:
Category: Region Promotion
Entry Type: Promotional Video
A cinematic journey through seven destinations of Northwestern Istria, where the Adriatic Sea meets vineyards, historic towns and local culture. Through atmospheric visuals and authentic moments, the film conveys emotion and experience, presenting the region as diverse, inspiring and connected under one cluster identity.
The objective was to position the Northwestern Istria Cluster as a unified, year-round destination. The brief required highlighting the region’s unique combination of Adriatic coastline, historic hilltop towns, premium gastronomy and natural landscapes. The task was to create an emotionally engaging and visually compelling narrative that conveys the spirit, diversity and authenticity of seven municipalities, Umag, Novigrad, Brtonigla, Buje, Motovun, Grožnjan and Oprtalj.
The primary target group includes international travelers aged 25 to 65 who seek authentic destinations, culture, gastronomy, nature and experience-based travel. A special focus is placed on families with children looking for safe and diverse holiday options, as well as active travelers and individual explorers interested in cycling, outdoor activities and local heritage.