2026
Portugal
Client: Turismo de Portugal
Produced by: Bom Bom
Agency: Dentsu Creative Iberia
Category: Tourism Products
Entry Type: Promotional Video
“Portugal means Business” presents a CEO’s daily agenda where corporate terminology gains new meaning through authentic Portuguese experiences. Meetings unfold in inspiring landscapes, networking happens through culture and gastronomy and professional moments merge naturally with lifestyle. The campaign reframes productivity by showing that Portugal enables stronger business outcomes through balance, connection and lived experience.
Position Portugal as a competitive and inspiring destination for international meetings, incentives, conferences and exhibitions by communicating a distinctive value proposition that combines business excellence with quality of life. The campaign aimed to strengthen international perception, attract event organisers and investors, and differentiate Portugal through an emotional and human centred approach to business travel.
International decision makers within the MICE industry, including corporate executives, association leaders, event planners and investors responsible for selecting destinations for meetings, conferences and exhibitions. The campaign targets professionals looking for efficiency, accessibility and trusted infrastructure, while valuing destinations that enhance creativity, networking and overall delegate experience.