2026
Slovenia
Client: Regional Development Agency of Ljubljana Urban Region
Produced by: Regional Development Agency of the Ljubljana Urban Region (RRA LUR)
Agency: Regional Development Agency of Ljubljana Urban Region
Category: Region Promotion
Entry Type: Promotional Video
A story of ideas – from their first spark to real impact. Connecting a 5,000-year-old legacy of innovation with today’s knowledge, creativity and collaboration, the film reveals the Ljubljana Urban Region as a dynamic ecosystem where people, nature and ideas come together to shape a sustainable, forward-looking and globally relevant place to live, work and create.
To position the Ljubljana Urban Region as an innovative and sustainable region. The film communicates its development potential, strong knowledge base and collaborative ecosystem, strengthening its international visibility and supporting partnerships, investment interest and overall regional recognition. A strong narrative adds an emotional dimension, reflecting the region’s authentic, people-friendly character.
A broad international audience, including investors, business partners, decision-makers, researchers and talent, as well as visitors and the general public. The film addresses those interested in innovative, sustainable and well-connected regions, presenting the Ljubljana Urban Region as a place for collaboration, business development, knowledge exchange and high quality of life, while also inviting visitors to discover it as an attractive and dynamic region to explore.