2026
Turkiye
Client: Go Türkiye (Türkiye Tourism Promotion and Development Agency)
Produced by: PTOT Films
Agency: FCB Art Group
Category: Country Promotion
Entry Type: Video Ad / TV Commercial
“So Turkish” captures the essence of Türkiye through a series of authentic, emotionally engaging travel moments experienced by international visitors. From the grandeur of Hagia Sophia to the hot air balloons of Cappadocia, and from Aegean seafood tables to ferry rides along the Bosphorus, the film brings together a range of “So Turkish” moments that go beyond visual beauty. Each scene is rooted in experiences that are inherently and unmistakably Turkish.
The campaign was designed to drive growth in visitor numbers from the USA by redefining how Türkiye is perceived. Built around the “So Turkish/Go Turkish” idea, the brief was to turn everyday moments into a recognizable and ownable expression of Türkiye’s identity and to call them “So Turkish” moments. “Go Turkish,” on the other hand, extended this idea into a call to action, reinforcing the collab between Go Türkiye and Turkish Airlines while inviting audiences to actively experience Türkiye
International travelers with a focus on the U.S. market, particularly mid-to-upper segment American tourists who are globally minded, culturally curious, and value authenticity in their travel experiences. The campaign was initially designed to support the joint 2025 objective of Türkiye Tourism Promotion and Development Agency (TGA) and Turkish Airlines to increase inbound tourism from the United States primarily, then expanded to Europe, Asia, Russia, Middle East.