2026
Japan
Client: TYO Inc.
Produced by: TYO Inc.
Agency: TYO Inc.
Category: Region Promotion
Entry Type: Social Media Video
Across diverse regions of Japan, this series explores lesser-known places through local industries, culture, and everyday life. From Kagawa’s islands beyond the Setouchi Triennale to the denim heritage of Kurashiki, from Kumano’s brush craftsmanship to the quiet winter of Lake Matsubara and the gentle spring of Izu, each film captures a unique sense of place. Together, they reveal a deeper, more intimate side of Japan beyond the familiar.
Our objective is to promote a deeper understanding of Japan’s lesser-known regions by showcasing local industries, food, art, festivals, and off-the-beaten-path experiences, as well as people’s daily lives beyond major tourist destinations.
“Another Side of Japan” is made for travelers who want more than just sightseeing. It speaks to those who are curious about Japan’s culture, its people, and local life. By focusing on lesser-known regions such as the Setouchi area, Izu, and Nagano, the project highlights authentic local stories, landscapes, and traditions. Through global digital platforms, it invites audiences to slow down, discover something new, and experience a deeper, more meaningful side of Japan.