2026
The Austrian Synapse
Austria
Client: Austria Tourism/Österreich Werbung
Produced by: PPMNEXT Film GmbH
Agency: Wien Nord Serviceplan
Category: Country Promotion
Entry Type: Promotional Video
Synopsis
The campaign presents holidays not as short-term consumption, but as experiences that have a lasting impact. The focus is on the idea that 'holidays in Austria are transformative': experiences have an impact beyond the moment, combining to create lasting memories and change perspectives. The campaign further develops the brand image to be bolder, more specific, and more emotionally charged, with the aim of generating attention and building a lasting mental connection to Austria as a destination.
Goals of the film
The "Austrian Synapse" image campaign aims to position Austria internationally as a year-round travel destination that impresses with its emotional depth and lasting impact. The campaign conveys the message 'A holiday in Austria is transformative' and showcases experiences that leave a lasting impression.
Target Group
" The campaign is aimed at open-minded travellers who value quality experiences. They travel thoughtfully and seek inspiration, personal growth and genuine experiences. Their interests lie in culture and nature, as well as authentic experiences that go beyond typical tourist activities. They value quality, individuality and purpose. Rather than viewing travel as a form of consumption, they see it as an opportunity to gain new perspectives and develop personally."