2026
Dear Alpbachtal!
Austria
Client: Tourismusverband Alpbachtal & Tiroler Seenland
Produced by: ueberall. GmbH
Agency:
Category: Region Promotion
Entry Type: Promotional Video
Synopsis
A young boy writes a love letter to the personified Alpbachtal. The film interweaves two timelines (1950 & 2025) and uses precise match cuts to visually merge the past and the present. While life and people change, the beauty of nature has remained timeless. The viewer witnesses that the character of the valley is a constant. A cinematic declaration of love with the message: "Dear Alpbachtal – Stay just the way you are.
Goals of the film
Strengthening the brand positioning "Genuine & Original" through emotional storytelling. The video presents the Alpbachtal as a place of longing for guests seeking peace and constancy. Differentiation from the competition: A focus on atmosphere and experiencing nature rather than action. The message "Stay just the way you are" transforms tradition into a living feeling. To deepen the emotional connection to the destination and anchor the Alpbachtal as an authentic retreat in a fast-paced world.
Target Group
" Target Audience: True Nature Seekers, 50+Generation, stressed urbanites, lovers of tradition and craftsmanship. In a world becoming ever louder, more artificial, and faster, we position the Alpbachtal as a sanctuary of constancy. Guests in search of the ""real"" Tyrol. People who want to escape the sensory overload of everyday life and long for nature, authenticity, and slowing down."