2026
The Austrian Bike Bell
Austria
Client: Austria Tourism/Österreich Werbung
Produced by: Forafilm
Agency: Wien Nord Serviceplan
Category: Tourism Products
Entry Type: Promotional Video
Synopsis
The world knows the bicycle bell as a signal of stress – Austria has turned it into a sound that brings a smile to your face, giving the world its friendliest bicycle bell. It is composed of real moments experienced while cycling. This reimagining of an everyday, often irritating sound has resulted in a likeable trademark that represents cycling in Austria. It's a sound that stays in your head – and a feeling that makes you want more.
Goals of the film
‘The Austrian Bike Bell’ aims to generate interest and raise the international profile of Austria as a cycling destination. The campaign makes cycling more appealing as a holiday experience for new target groups by presenting it in an emotional way. In the long term, the project will strengthen Austria's position as a year-round destination offering enjoyable and eventful cycling experiences.
Target Group
The campaign is aimed at our target group, the Individualistic Cosmopolitan, who are curious, keen to experiment, and open to new experiences. When on holiday, they seek variety and activities that challenge both body and mind. Until now, bicycles have often been used by them for practical purposes in everyday life, rather than for holiday experiences. This is where 'The Austrian Bike Bell' comes in, offering a fresh perspective on exercise and exploration.