2024
Spain
Client: MELIA HOTELS
Produced by: THE ROYAL PRODUCTION COMPANY
Agency: KITCHEN
Category: Tourism Services
Entry Type: Promotional Video
Once upon a life in Tanzania" is a universal concept that begins like the great stories. It highlights the idea that we only have one life to travel, and Tanzania is one of those journeys that one must undertake at least once in a lifetime.Watu (People), Rangi (Colors), Sauti (Sounds), and Pole Pole (Time) are four chapters that invite you to discover places and experiences you never imagined.A luxury journey; an approach to the four destinations of a route: Arusha, Ngorongoro, Serengeti, and Za
Showcase Meliá Hotels International as the best option for a luxury journey through Tanzania using its hotels and experiences. Convey the connection of a Spanish brand with the destination through respect and local knowledge.- Brand awareness.- Relevance, connection with the audience through aspirational content.
"U.S. / U.K. couples and high-income groups who are planning or considering a trip to enjoy Africa (Tanzania). BtoB: Quality content showcasing the offerings Melia Hotels International provides to its clients."