2024
Spain
Client: Atzavara Hotel & Spa
Produced by: N/A
Agency: N/A
Category: Tourism Services
Entry Type: Promotional Video
The promotional video for Atzavara Hotel & Spa showcases the resort’s diverse experiences through three perspectives. It highlights the MICE segment, showing the hotel's modern business facilities. Next, the family segment displays joyful scenes that emphasize its family-friendly amenities. Lastly, the escape segment focuses on off-season getaways, where tranquility and relaxation are key. This visual journey invites viewers to explore the resort's versatility across all seasons.
The promotional film for Atzavara Hotel & Spa aims to showcase the resort's versatility by targeting three key segments: MICE, family vacations, and off-season getaways. It positions the hotel as a top choice for business, family bonding, or peaceful escapes. The goal is to create an emotional connection with potential guests, driving interest and bookings across seasons, while enhancing brand recognition and establishing Atzavara as a leading destination for memorable experiences.
The target audience for the film includes business professionals seeking premium venues for corporate events (MICE), families looking for a luxurious and enjoyable vacation experience, and couples or individuals in search of a peaceful retreat during off-peak seasons. The film is tailored to attract diverse segments, offering tailored experiences that cater to both professional and leisure needs.