2024

Distil your World. Mexico

Spain
Client: THE MCALLAN
Produced by: CONTENT FILMS
Agency: MASTER FOR YOUR AGENCY
Category: Tourism Services
Entry Type: Promotional Video

Synopsis

"Distil Your World Mexico" is a vibrant sensory journey capturing the essence of Mexico. The Roca brothers, owners of El Celler de Can Roca, collaborated with The Macallan’s whisky maker to reflect the vitality of Mexico City, known for its color and intensity. This homage to the city highlights its contrasts, intense flavors, and luminous moments. The result is a whisky and gastronomy experience that embodies the spirit and character of this vibrant culture.

Goals of the film

Increase brand recognition.

Target Group

People between the ages of 30 and 40 who prioritize quality over quantity, with an interest in gastronomy.