2024
Spain
Client: Aeana
Produced by: CANADA
Agency: M&C Saatchi Spain.
Category: Tourism Services
Entry Type: Promotional Video
On "A Day without Airports", a campaign signed by the creative agency M&C Saatchi and directed by Alex Gargot, singer David Bisbal performs the song Andaré a version of Volar popularized by Gipsy Kings, which was adapted especially for the campaign. In the song's lyrics and the spot, viewers are once again reminded of the importance of airports.
Broadly everyone.
It continues the campaign presented by AENA in previous years and aims to demonstrate the enormous impact that would be produced if airports disappeared suddenly one day. Aena's air infrastructure is vital for multiple sectors of activity due to imports and exports that allow the development of numerous companies and services. Likewise, air transport has an important economic impact, generating 566,000 direct and indirect jobs just in Spain.