2024
Spain
Client: Alsa
Produced by: GLASSY FILMS
Agency: &ROSA
Category: Tourism Services
Entry Type: Promotional Video
It is an emotional campaign that focuses on the transportation of people's everyday lives. Instead of focusing on the destinations, the advertisement highlights the reasons that drive people to move: reuniting with family, achieving new professional goals, or simply enjoying everyday and special moments.
This campaign was created with the aim of presenting itself as a mobility solution that serves the needs of users. Additionally, the brand has introduced a new brand positioning that focuses on people, on the reasons why people choose to move.
Families, students, occasional travelers, urban users, people seeking sustainable mobility.