2026
La nostra terra inspira
Spain
Client: COPATE
Produced by: MOÜLE
Agency: TOWN
Category: Tourism Products
Entry Type: Promotional Video
Synopsis
"“La nostra terra inspira” (“Our land inspires”) is a poetic portrait of the Terres de l’Ebre, where landscape and people shape a shared way of life. Through natural light, real local voices, and intimate scenes of river, delta, sea, mountains, and fields, the film reveals a community that lives with respect, memory, and deep connection to its environment. Featuring fishermen, farmers, cooks, young people, and families, it celebrates everyday gestures that define a UNESCO Biosphere Reserve.
Goals of the film
The campaign aims to strengthen local pride, value the link between people and their environment, and promote a more conscious and sustainable way of living in the Terres de l'Ebre. Through the construction of an emotional and authentic narrative, the identity of the region as a Biosphere Reserve is reinforced with the aim of inspiring citizens to value, protect and feel connected to their territory.
Target Group
"The campaign targets the people of the Terres de l’Ebre and everyone emotionally or culturally connected to the territory. More specifically: Local residents who live, work, and care for the land Communities with roots in the region Young people who represent a sustainable future Primary-sector workers such as farmers, fishermen, and cooks Local cultural and social agents who shape the collective identity"