2026
Spain
Client: Agència Catalana de Turisme
Produced by: GLP Films
Agency:
Category: Tourism Products
Entry Type: Promotional Video
"A cinematic journey through the Catalan Pyrenees that reframes the destination beyond winter sports into a year-round landscape shaped by nature, culture, and community. The film follows a sequence of immersive encounters with local people—mountain guides, musicians, foragers and residents—whose lives are closely tied to the land. Through their perspectives, the narrative reveals a territory defined by rhythm rather than speed...
To reposition the Catalan Pyrenees as a four-season destination beyond skiing, anchored in sustainability and living culture. To shift perception from product-led tourism to experience-led travel rooted in local identity. To attract higher-value visitors aligned with responsible travel principles. To support regional economic diversification by promoting year-round visitation. To reinforce the brand of the Catalan Pyrenees as an authentic, nature-based destination.
International experiential travellers seeking nature-based, slow and sustainable tourism, with a strong interest in culture, authenticity and off-season destinations.