2026

Euskadi Basque Country. All to discover

Spain

Client: Basquetour

Produced by: Laszlo Hace

Agency: Sirope

Category: Region Promotion

Entry Type: Promotional Video

Synopsis

"A road movie across the three Basque territories. The film follows real people — a senior couple, a young family, a group of friends — discovering Euskadi at their own pace, without rush or artifice. Shot on both digital and real Super 8mm film, two textures coexist: cinematic sharpness and the organic grain of analogue. The contrast evokes the tension between the familiar and the unknown, between what we already know of a place and everything that still waits to be found....

Goals of the film

To reposition the Basque Country as a destination to be discovered beyond the obvious — a place with depth, authenticity and personality. The film aims to build emotional connection with the territory through a cinematic language that stands apart from conventional tourism communication, reaching travellers who seek genuine experiences rooted in local life. ...

Target Group

Culturally curious travellers aged 35–60, seeking authentic, slow-travel experiences away from mass tourism. Independent explorers — couples, families and small groups — who value territory, local life and emotional connection with a destination over sightseeing checklists. Both domestic and international markets, with a focus on Spain, France, UK and Germany...