2026
Urban Treasure in Abu Dhabi – HERO FILM (2024)
United Arab Emirates
Client: DCT
Produced by: FREI Abu Dhabi
Agency:
Category: Region Promotion
Entry Type: Promotional Video
Synopsis
“Urban Treasure in Abu Dhabi” is the hero film for an annual cinematic series featuring long-standing establishments that have contributed to the city’s identity and cultural fabric for more than 25 years.
Goals of the film
To create a cinematic hero film introducing the annual “Urban Treasure” series, which highlights long-standing establishments that have shaped Abu Dhabi’s urban and cultural identity for more than 25 years.
Target Group
Residents, cultural audiences, urban explorers, and international viewers interested in authentic stories that reflect Abu Dhabi’s evolving identity through its local establishments and community spaces.