2026
Visit Qatar - Arrivals
Qatar
Client: Visit Qatar
Produced by: The Edge Picture Company
Agency:
Category: Country Promotion
Entry Type: Promotional Video
Synopsis
To promote Qatar's events calendar, we created a cinematic campaign centred on the arrival of global icons at Hamad International Airport. Featuring David Beckham, Ons Jabeur, Sir Mo Farah, Hande Erçel, Chef Nobu and Anirudh, the film used a luggage carousel as a metaphor for the diversity and calibre of events hosted in Qatar. The campaign generated a reach of 619,436,949, delivered 2,658,474,165 impressions and achieved 851,554,214 video views.
Goals of the film
Visit Qatar sought a premium flagship campaign promoting its events calendar from Q3 2025 to Q1 2026. The film needed to generate awareness, excitement and anticipation around upcoming events while challenging outdated perceptions that there was a lack of activities and experiences available to visitors. Through a distinctive creative concept and globally recognised talent, the campaign aimed to increase engagement, visitation and media attention.
Target Group
International leisure travellers, sports fans, food enthusiasts, culture seekers and event-goers across key global tourism markets. The campaign targeted regional and international audiences, building awareness of Qatar's events calendar while reinforcing its position as the region's premier destination for entertainment and events. It aimed to inspire visitation and showcase Qatar's world-class experiences.