2026

Soulscape of Japan – Journey by Monogatari Trains

Japan

Client: N/A

Produced by: Tsuyoshi Kigawa

Agency:

Category: Tourism Services

Entry Type: Promotional Video

Synopsis

"Soulscape of Japan – Journey by Monogatari Trains celebrates the 10th anniversary of JR Shikoku's Monogatari Trains, a collection of sightseeing trains that have become cultural icons of the region. Rather than simply showcasing spectacular landscapes, the film explores the relationships between the trains, the people who operate them, the local communities along the railway, and the travelers themselves.

Goals of the film

The aim of this film is not merely to introduce the Monogatari Trains as sightseeing trains, but to present them as a unique travel culture created together by local communities and railway staff over the past decade.

Target Group

"The film is intended for international and domestic travelers seeking authentic cultural experiences, railway enthusiasts, and audiences interested in slow tourism, regional culture, and meaningful travel. It also speaks to tourism professionals, destination marketers, and anyone who believes that the true value of travel lies not only in landscapes and attractions, but in the people, traditions, and human connections that make a place memorable.