2024
Japan
Client: Yonabaru Town Tourism
Produced by: Yuichi Ishida
Agency:
Category: Tourism Products
Entry Type: Promotional Video
The Yonabaru Great Tug-of-War Festival is one of the three biggest Tug-of-War Festivals in Okinawa, Japan. It is an exhilarating event that attracts a large crowd. Many participants gather to take part in this grand tug-of-war, featuring an impressive 5-ton, 90-meter long rope. These ropes symbolize dragons ascending to the heavens. During the tug-of-war, the ropes are pulled from east to west, serving as a means to predict the success of the upcoming harvest season.
The film aims to showcase the Yonabaru tug-of-war festival, emphasizing its cultural significance, community spirit, and vibrant traditions. It highlights the craftsmanship and dedication of participants, enhancing appreciation for Okinawan culture. The film seeks to inspire viewers to visit Okinawa to experience the excitement and cultural richness of these traditional festivals.
The target audience for this film includes travelers seeking culturally rich destinations, fans of Japanese festivals, cultural heritage enthusiasts, documentary film lovers, academics studying Japanese culture, and festival organizers. It appeals to those interested in traditional craftsmanship, community celebrations, and immersive cultural experiences.