2024

The Africas

Australia
Client: Sony
Produced by: Grafton Create
Agency:
Category: Tourism Products
Entry Type: Promotional Video

Synopsis

Produced for Sony, The Africas is a promotional film that encourages filmmakers to authentically capture Africa beyond Westernized portrayals. With stunning cinematography, it explores the continent’s diverse cultures, landscapes, and histories, challenging stereotypes and rejecting clichés. The film emphasizes Africa’s cultural richness and historical depth, aiming to inspire meaningful conversations and bridge cultural divides. It brings this immersive experience to Art&Tur, inviting viewers t

Goals of the film

Produced for Sony, The Africas is a promotional film that encourages filmmakers to authentically capture Africa beyond Westernized portrayals. With stunning cinematography, it explores the continent’s diverse cultures, landscapes, and histories, challenging stereotypes and rejecting clichés. The film emphasizes Africa’s cultural richness and historical depth, aiming to inspire meaningful conversations and bridge cultural divides. It brings this immersive experience to Art&Tur, inviting viewers t

Target Group

Aspiring film makers and YouTube audiences interested in cinematic travel films.