2024
Bulgaria
Client: #soWelcometoSofia
Produced by: Martin Grahovski & Petar Tuhchiev
Agency:
Category: Tourism Products
Entry Type: Video Ad / TV Commercial
"To Sofia, With Love" is a heartfelt film capturing the beauty and essence of Sofia. This personal love letter to the city, supported by Mastercard, aims to intrigue tourists by highlighting Sofia's iconic urban symbols through the #soWelcometoSofia project. Displayed at Sofia Airport, it presents 30 unique city symbols to inspire arrivals. Supported by Sofia Municipality, Sofia Airport, and Mastercard, the film invites viewers to see Sofia with renewed wonder and curiosity.
The goal of this film was to create an innovative and poetic documentary showcasing Bulgaria's capital Sofia.
Foreigners who haven't visited Bulgaria or Sofia yet. Bulgarians who have forgotten the beauty of their capital city.