2024
Portugal
Client: Coa Foundation
Produced by: JumpCut
Agency:
Category: Tourism Services
Entry Type: Promotional Video
To find yourself, you must explore your origins. The Secret of Who You Are reveals that understanding who we are begins with understanding who we were. At the Côa Valley Museum and Archaeological Park, you’ll witness humanity’s evolution through Paleolithic rock art, an extraordinary example of early creativity. As the world’s largest open-air rock art site, with over 600 rocks and more to uncover, the Côa Valley invites you to explore our past to illuminate our future.
The Secret of Who You Are invites visitors to experience the Côa Valley Museum and Archaeological Park beyond the surface, focusing on deep, existential connections rather than fleeting technology. This video explores the timeless human spirit, revealing that despite millennia of history and technological evolution, our essence remains the same. We continue to express emotions, confront fears, and seek meaning through art, reflecting humanity's enduring narrative across time.
We invite those eager to uncover the secrets of the Côa Valley, where each stone reveals ancient stories. This UNESCO World Heritage Site appeals to nature lovers, paleolithic art enthusiasts, families, and curious travelers. We aim to attract researchers, students, and specialists to explore the world’s largest open-air rock art site. The journey celebrates history intertwined with nature, capturing the timeless allure of the Côa Valley.