2024
Switzerland
Client: Switzerland Tourism
Produced by: stories AG
Agency: Metzger Rottmann Bürge Partner
Category: Country Promotion
Entry Type: Promotional Video
Embark on a sensorial journey through the Swiss autumn with blind comedian Jamie MacDonald and his friend Julia Sutherland. Our film captures the essence of the season, blending light charm with mischievous poetry. Jamie's unique perspective adds depth, revealing the intensity of Swiss landscapes. This visually striking and humorous piece not only showcases the beauty of the country experienced through heightened senses but also positions Switzerland as the perfect holiday destination in autumn.
The film seeks to harness Switzerland's autumn tourism, supported by research on guest demand and industry capacity. Switzerland Tourism promotes autumn as a distinct travel season to foster year-round tourism and sustainable development. Highlighting September to November, the campaign portrays autumn as a unique sensorial journey.
The video showcased Switzerland globally via Switzerland Tourism's platforms and earned media. Key markets targeted for paid distribution include the UK, Belgium, Netherlands, Germany, Italy, and France. The primary audience, aged 35-50, mainly DINKS or SINKS, are nature lovers, outdoor enthusiasts, and sustainability-minded, with a penchant for culinary exploration.