2024
Austria
Client: NURI Conservas Pinhais Co
Produced by: Dirnhofer Filmproduktion
Agency:
Category: Tourism Services
Entry Type: Promotional Video
The story follows a Portuguese woman living in NYC. It's her birthday, but she can't reach her dad - a professional fisherman living in a small village on the Portuguese coast - for their traditional phone call. Informed by the news that a heavy storm front will hit the coast, she gets worried, and is carried away by her anxious thoughts, until... someone rings the doorbell.
We show this movie as an opening film in the PINHAIS Factory Tour. Pinhais is the last existing sardine factory in Portugal, that still manufactures sardines in the traditional, artisanal method under its iconic brand NURI. The Portuguese mentality refers a lot to ""Saudade"". Saudade is a Portuguese word for a sad state of intense longing for someone or something. It also is described as a kind of melancholic yearning.
By showing this movie, we believe to touch local and international guests that are interested to learn more about traditional Portuguese canning methods. We aim to emotionalize the visitors right at the beginning of their journey to enhance the brand experience and to open them for the tour ahead of them.