2024
Switzerland
Client: Switzerland Tourism
Produced by: Switzerland Tourism
Agency: BOLD AG Kommunikationsagentur
Category: Tourism Services
Entry Type: Video Ad / TV Commercial
Discover the Swiss winter with our "How to Winter" series, an engaging guide for young adventurers. From sustainable travel tips to slope fun and après-ski relaxation, our videos transform guests into winter holiday experts. Presented by Marco Odermatt, world-renowned skier and our winter ambassador.
We aimed to showcase Switzerland's winter vibrancy to the youth, promoting eco-friendly holidays. Building on last year, we emphasize simplicity and sustainability, targeting younger demographics. Our focus on 'ride&slide' aims to position Switzerland as a fun, green winter getaway.
"How to Winter" caters to active adventurers valuing sports, authentic experiences, and detailed travel info. It focuses on showcasing winter sports, sustainable travel, and Swiss après-ski, tailored to their interests. Integrating ride&slide, the campaign encourages sustainable train journeys to Switzerland, offering exclusive discounts. Targeting Germany, France, BeNeLux, and Italy, it aims to attract new, younger demographics.