2024
Switzerland
Client: Switzerland Tourism
Produced by: TUNA production AG
Agency: WIRZ Group
Category: Tourism Products
Entry Type: Promotional Video
Join us on the Grand Train Tour of Switzerland with Roger Federer and Trevor Noah for an unforgettable journey. When they mistakenly board a regular train, an unexpected adventure ensues, showcasing the heartwarming spirit and stunning landscapes of Switzerland.
Our goal was to boost global recognition of Switzerland as a top travel spot, spotlighting the Grand Train Tour. The campaign surpassed expectations, garnering 1.6 billion contacts. Additionally, we aimed to enhance our touring product's visibility through a global contest on MySwitzerland.com. The campaign saw a notable 59% surge in demand for the Swiss Travel Pass.
We have strategically identified key markets with a profound affinity for rail travel, specifically targeting the US, India, Korea, Southeast Asia, Greater China, the UK, Germany, Japan, Italy and France. These regions were selected for their significant potential and pre-existing interest in the appeal of Switzerland. We focused on a younger target group and attraction tourers.