2024
Spain
Client: Ajuntament de Tortosa - Tortosa City Council
Produced by: FilmsNómades
Agency:
Category: City Promotion
Entry Type: Promotional Video
Discover Tortosa, a hidden gem that promises unforgettable experiences. Step into a world of rich history, captivating streets, and cultural traditions. With its stunning cathedral, scenic Ebro River, and vibrant festivals, Tortosa offers a feast for the senses. Experience exquisite gastronomy, passionate locals, and moments of pure freedom. Embrace Tortosa for intense living, self-discovery, historical wonders, surprises, relaxation, freedom, fun, excitement, and dreams.
Highlight Tortosa as an easily accessible getaway, offering a blend of cultural and active tourism in a prime location. Nestled in the Terres de l'Ebre, a Biosphere Reserve, and bordered by the Ebro River and natural parks, it promises a rich vacation experience with minimal effort. The campaign seeks to boost Tortosa's recognition by showcasing its diverse activities.
The campaign is targeted at a local audience from the metropolitan area of Barcelona, southern France, Valencia, and, to a greater extent, Madrid and the Basque Country. There are two versions, one for couples and another for families. In the contest video, both segments are presented together, providing a comprehensive view of the destination.