2024
Poland
Client: Województwo Dolnośląskie, Urząd Marszałkowski Województwa Dolnośląskiego (Marshal's Office Of Lower
Produced by: People Films
Agency:
Category: Region Promotion
Entry Type: Promotional Video
Hospitality, mystery, diversity, discovery! Fantasy, openness and connection. We send thousands of invitations to Lower Silesia around the world. These are invitations from the residents themselves. We discover Lower Silesia, following mysterious undergrounds, amazing mountain trails, deserts, castles and health resorts. Invitations from residents were created based on the fascination with the beauty of nature, monuments and people, collected in words of invitations and reflections.
"Openness, connection, communication - regardless of age, place of origin, life situation. Smile, dreams, words and curiosity of other people connect people, reduce distance, fascinate and lead to unity. Not only places, but above all people can become the greatest inspiration to discover new places. The aim of the campaign is to show the diversity and openness of the Lower Silesia region. Paper airplanes are a symbol of invitations and messages from the hospitable inhabitants of Lower Silesia.
The campaign is intended for people who want to share their experience and respond to invitations sent straight from the heart by the inhabitants of Lower Silesia. People's openness and tolerance make the world worth exploring. The diversity of people and the region makes us want to discover their secrets. Paying attention to what the other person wants to tell us makes the memories become more colorful and the journey makes more sense.