2024
Sweden
Client: Visit Sweden
Produced by: Bleck Film
Agency: Forsman & Bodenfors
Category: Country Promotion
Entry Type: Promotional Video
The film addresses the constant mix-up of Sweden and Switzerland, this happens all of the world even by world leaders and organizations and also by global travelers. The film, that has a humorous tone, starts with a woman that in an official style, inspired by Noble prize announcement, addresses the leaders of Switzerland in an attempt to end the worldwide mix-up of Sweden and Switzerland. The Swedish spokes person suggests that the two countries shall divide who owns/talk about what.
Create awarness of Sweden as a destination international by telling the story of the constant mix-up with Switzerland in a humorus and engaging way, and getting the story out through earned media.
Global travelers with an interest in nature, culture and culinary travel, global approach but with focus on our target markets UK, US, Germany, France, the Netherlands and Switzerland.