2024
Spain
Client: Fundación Visit València de la Comunitat Valenciana
Produced by: Connectar
Agency:
Category: City Promotion
Entry Type: Promotional Video
A girl from a graphic design studio in Germany travels to Valencia to see why the IA is not able to capture the ""green filter"" of the city. Once there, she discovers that that green is not just a filter, but is part of the landscape, its land and its people. She discovers that this ""green filter"" is not just a color, but an emotion.
In 2024, Valencia becomes European Green Capital. This video showcases Valencia's unique position, at the convergence of four vital systems - the Mediterranean, Turia, Albufera, and orchard. These natural treasures define its history and identity, making it a beacon for Spain and Europe. Valencia's designation marks a proud moment, motivating ongoing efforts towards a cleaner, healthier, greener, and more inclusive city.
Citizens, children, families, technological institutes, university students, tourists, general public.