2024
Portugal
Client: Turismo da Porto e Norte
Produced by: Lobby Films and Advertising
Agency: Caetsu Two
Category: Region Promotion
Entry Type: Promotional Video
In Porto and the North of Portugal there are unique spaces, with an intense soul and full heart. But more than the territory, the experiences and the gastronomy, there is something there that you don't see anywhere else, the people of Porto and the North. Unique, who welcome everyone with a smile on their face and a warm, strong hug.
Promote a territory of unique, special people, with open hearts and arms to welcome anyone who arrives with a tight hug. People who always open their doors with a smile on their faces, ready to make friends. The campaign, divided into four sub-regions, with different specificities, aims to communicate in one of them, complementing itself in a 5 film Global.
The target group is Portuguese and Spanish tourists looking for territories with true genuineness and people with a unique identity. People who live in territories that have a soul, as if they were people. With unique knowledge, flavors, smells and reception. Tourists looking for close contact with places that feel close to home.