2024
Portugal
Client: Município da Nazaré
Produced by: OONIFY
Agency:
Category: City Promotion
Entry Type: Promotional Video
The "Bigger than life" concept captures the essence of creation and human ingenuity, suggesting that Nazaré's spirit could have birthed the world's beauty. We draw on the words of renowned creators about greatness to convey Nazaré's almost divine aura, which one must encounter in their lifetime. Our message is a profound call to experience, savor, and envision the grandeur of Nazaré's authenticity.
The video aims to convey the profound beauty of the Nazarene essence, suggesting that all things magnificent could originate from here. By echoing the words of renowned creators on greatness, it highlights Nazaré's powerful, almost divine aura, meriting a once-in-a-lifetime encounter. It culminates in a spiritual homage to the grandeur of Nazaré, inviting viewers to immerse themselves and dream big within its authentic splendor.
We aim to attract national and international visitors interested in Portugal's genuine locales, culture, nature, and cuisine. Among these, we focus on two subsets: active youths keen on sports, beach outings, nature treks, culinary delights, and socializing; and middle-aged individuals and families who enjoy immersing themselves in local traditions, sightseeing, savoring regional dishes, appreciating historical architecture, and visiting places of faith.