2024
Spain
Client: Catalan Tourist Board
Produced by: Vivian Films
Agency: Chârles Barcelona
Category: Tourism Products
Entry Type: Promotional Video
Twin sisters show us the benefits of Catalonia as a top destination for meeting tourism in all its aspects. One represents the spirit of business, while the other represents leisure and small, informal gatherings. A fun dialogue is established between the two that highlights the wide range of options that Catalonia has to offer the professional visitor: events, venues, research, industry, technology... but also the climate, landscape, food and culture. A fifty-fifty destination.
Promoting year-round meeting tourism in Catalonia to global markets, aiming to combat seasonality, promote diversity, and boost spending. Emphasizing sustainable practices and brand values like innovation, inclusion, and global vision. Celebrating the region's diversity for business gatherings and avant-garde events.
Entities of the MICE sector and their hosted buyers: corporate, PCOs (Professional Conference Organisers), event organising agencies, incentive agencies, automotive and mobility industry associations, etc. We are addressing nearby international markets: France, United Kingdom, Ireland, Germany, Belgium, Netherlands, Luxembourg.