2024
Austria
Client: Zell am See-Kaprun Tourismus
Produced by: Hello München GmbH
Agency:
Category: Region Promotion
Entry Type: Promotional Video
A paradise for families, winter sports enthusiasts, connoisseurs, young & old. Whether skiing, ski touring, cross-country skiing or snowboarding, we invite you to discover, test & enjoy. Explore a wide range of slopes for beginners and experts, various snow parks and funslopes, ski touring routes and breathtaking landscapes as well as cross-country ski trails in the valley and on the glacier. Let yourself be pampered at the spa or culinary delights and simply switch off.
As part of the winter campaign, the region is targeting twelve European markets. Special emphasis is placed on the winter sports experience amidst glaciers, mountains, and lakes, as well as sustainability. Digital marketing activities, along with TV, out-of-home campaigns, and press work, constitute the main components of the marketing plan.
3 target groups: (Outdoor) sports enthusiasts and adventurers, pleasure-seeking active vacationers, and Cool Families