2024
Austria
Client: Austrian National Tourist Office
Produced by: Kaiserschnitt Film GmbH
Agency: Wien Nord Serviceplan
Category: Country Promotion
Entry Type: Promotional Video
Experience tradition reimagined with a modern twist, showcasing emotional narratives fearlessly. Feel the vibrant essence of Austria—alive yet serene. From majestic mountains to tranquil valleys, urban bustle to rural charm, our film captures the essence of 'Lebensgefühl,' attracting global visitors while captivating Austrians with fresh perspectives. Bold techniques blend classic shots with drones, macro lenses, and more, creating a diverse, immersive journey reflecting Austria's rich tapestry.
Discover Austria's rich diversity, where nature, culture, and cuisine unite to craft a uniquely personal holiday experience. Engage with locals, savor authentic encounters, and immerse yourself in genuine moments of Austrian life. Feel the genuine connection, the sense of presence, and the grounding experiences that await at every turn. Join our global campaign and let the allure of authentic Austrian experiences beckon you to embark on an unforgettable holiday.
The Austrian National Tourist Office addresses “individualistic cosmopolitans.” A digitally sovereign, trend-oriented, pleasure-loving, travel-savvy, cosmopolitan upper class, with an above-average educational level, aged 30-55, who are interested in diversity and the finer things in life, and are also looking for new experiences beyond mass consumption.