2024
Spain
Client: Ayuntamiento de Málaga. Área de Turismo
Produced by: beon. Worldwide
Agency:
Category: City Promotion
Entry Type: Promotional Video
I'm guilty of sparking your exploration across diverse gastronomic venues, from luxury restaurants to cozy taverns, bustling markets to serene beach bars. Guilty of luring you through 40+ museums, historic sites, scenic viewpoints, and vibrant cityscapes. Guilty of immersing you in workshops, flamenco shows, and the allure of local bars and boutiques. Guilty of making your best moments, day or night, on boats, bikes, or festive streets during Christmas, Easter, and the Malaga Fair.
Experience guiltlessly Malaga's best moments all year round! Showcase Malaga as a 365-day destination for families, conferences, gastronomy, and more. Through storytelling, portrays the city's vibrant life and diverse culture, aiming to exceed visitors' expectations. Featuring real people and breaking clichés, we invite travelers to immerse themselves in Malaga's unique charm. Our goal: to captivate high-end markets, offering a guilt-free experience that leaves a lasting impression.
The campaign focuses on tourist niches, strategic markets, and city life highlights. Covering gastronomy, culture, city-breaks, premium tourism, nature, family, lifestyle, shopping, MICE, and a dedicated spot on Picasso, it's titled "I Feel Guilty of Your Best Moments". Major city events like Christmas, Easter, and August Fair are featured throughout 2024. Targeting key international markets - the United States, the Middle East, and Asia - the campaign aims for significant impact.