2024
Brazil
Client: Embratur
Produced by: Macaco Gordo Publicidade e Serviços Ltda
Agency: CALIA|Y2 PROPAGANDA E MARKETING LTDA.
Category: Country Promotion
Entry Type: Video Ad / TV Commercial
Brazil, a nation of vast dimensions, boasts unparalleled biodiversity, vibrant culture, year-round pleasant climate, stunning landscapes, 8,000 kilometers of pristine beaches, and hospitable locals. The campaign declares: 'It's spectacular! It's for you!' Additionally, it pioneers Afrotourism promotion, a groundbreaking initiative in global tourism.
The film aims to not only promote tourist destinations, but also celebrate the rich Afro-Brazilian heritage and highlight the unique experiences offered to visitors. Afrotourism, centered on the history, culture and contributions of people of African descent to Brazilian identity, is the main focus of this campaign, which seeks to increase tourist awareness and appreciation.
North Americans of all genders Age mainly from 30 to 50 With good purchasing power Travel consumption habits that include: - travel content, experiential tourism and travel trends; - environmentally and socially sustainable consumption; - sun and beach tourism; - ecotourism; - adventure tourism; - cultural tourism; - community-based tourism; - afrotourism; - lgbtqia+ tourism