2025
Taiwan (ROC)
Client: Chiayi City Government
Produced by: Tourism and Information Department, Chiayi City Government
Agency: Sound Decision Inc.
Category: City Promotion
Entry Type: Promotional Video
"Chill Chiayi City" interprets the unique characteristics of select stores across Chiayi City, Taiwan. The attitude of being “chill” means being comfortable with your own unique style and expressing one’s attitude—just like the hundreds of vibrant select stores, each with its inspiring entrepreneurial story. In the music video, we experience a variety of ways to enjoy Chiayi City: old Japanese style wooden houses, abundant forests, stylish cafes & book stores, to the famous Hinoki-made trains.
This video aims to present various select stores across Chiayi City in the form of a music video. Chiayi is located in southwestern Taiwan near Mountain Ali. Due to its geography and abundant forest industry in the past, the historical railway stations and Japanese-style wooden houses are kept till this date as distinctive cultural touring spots. This video shows how Chiayi continues to have a blend of traditional and new shops in the city, making it a popular place to "chill".
The target audience of “Chill Chiayi City” is mainly targeting Taiwanese people living across different regions of Taiwan, aged from college to middle age who are looking for a great weekend getaway trip. Discovering and visiting the local shops in Chiayi City will give you a fresh positive vibe that will inspire you to continue being yourself while living your daily life. Therefore, this song is written in Chinese Mandarin and presented to Taiwanese audience with their familiar relaxing tone.